is not primarily about style, methodology, or programs and pragmatics. The first and preeminent concern in all our evangelistic efforts must be the gospel. The apostle Paul emphatically repudiated cleverness, gimmicks, eloquence, philosophical sophistication, and psychological manipulation as tools of gospel ministry: “When I came to you [I] did not come with excellence of speech or of wisdom declaring to you the testimony of God. For I determined not to know anything among you except Jesus Christ